Launched in 2003 by Seun Linm, James Jeans (names after her beloved husband and business partner) is recognized by their signature darted back pockets. The darted pockets are angled in such a way that it makes your backside look smaller. A woman of impeccable style and precision, Seun grades each denim size by hand rather then using a computer which ensures a perfect fit no matter what your size. James Jeans are also washed specifically to give the appearance of slimmer thighs. Some of the more famous faces that enjoy Seuns fabulous jeans are Kate Hudson, Uma Thurman and Courtney Cox.

Blossom is honoured to be chosen as the only maternity company to customising James Jeans for maternity with our unique Blossom Band technique.