Tag Archives: SS12


Styling your bump during the summer months can be tricky, but take a leaf out of Kourtney Kardashian and Vanessa Lachey’s books and invest in the ultimate fail safe wardrobe item -  a black maternity maxi dress. Earlier this week, the two celebs were spotted out and about rocking floor length designer maternity dresses as they ran errands. A simple black dress flatters pregnant figures whilst the maxi aspect will keep you cool and covered in the sun.

Although both moms-to-be accessorized their ensembles with dark shades and black over-sized handbags, the reality star polished her style off with fuschia pink blazer and strappy sandals, while Lachey opted for a tye dye blazer and sky-high heels as she headed for lunch in Malibu.

We love Kourtney Kardashian’s bold color contrast, but equally admire Lachey’s dressed-up version from her fab footwear showing off her gorgeous pins to her cropped blue blazer.

 Get The Look:

Blossom’s Natasha dress is the perfect maternity maxi dress to take you through you through your pregnancy – from start to finish. The smock detailing hides any lumps and bumps, making this dress the perfect throw-over for days when you’re not feeling too confident. What’s more, this fab maternity dress can be worn after birth too whilst you work on regaining your bikini body.

Take style props from Kourtney and Vanessa and team the Natasha dress with a simple and chic maternity blazer. M Missoni’s designer knitted blazer will pull the maxi look together, making you look smart and sophisticated for a day at the office or lunch with the girls.

Finish the outfit with sandals a la K Kardashian or heels if you want to emulate Vanessa Lachey’s Malibu look, and a statement necklace for an on–trend relaxed look.



Blossom are pleased to announce the July issue of Blossom World Magazine is now available to view in our new digital format. This month, we delve into the dilemma of how to pick the perfect baby name, show you how to achieve Reese Witherspoon’s cute-meets-classic maternity style and give you a sneak peak at our A/W 12 collection!

Blossom World is now available to view and download to iPad, so you can catch up on the latest mother and baby news whilst on the go!


Whilst we haven’t seen much of a summer in the UK this year, if you’re planning to escape abroad this season, make sure you’re prepared with some summer holiday maternity essentials. Packing for a holiday can be stressful at the best of times, but packing whilst pregnant makes the task harder still. But it needn’t be an arduous task – Blossom’s holiday shop is packed with those all important last-minute maternity buys, perfect for warm climates.

If you’re traveling via plane to your holiday destination, your main priority will be to keep comfortable while on board. This Nolan V-Neck t-shirt is the perfect maternity staple to keep cool and casual. The soft jersey fabric will keep irritation at bay whilst the Breton stripes are bang on trend. Team with any pair of maternity trousers or leggings for every day basic style that will compliment your growing bump.

A comfortable pair of maternity jeans should be top on your packing list. Blossom has a great selection of designer denim instore, but we recommend these these James Jeans Maternity Jeggings in ‘Twiggy’. The on-trend light wash will brighten up summer outfits, whilst the jegging material acts as a much more comfortable alternative to denim. The elasticated waist supports baby bumps and the cropped ankle will keep tired feet cool. Pair with a light kaftan for days out and walks by the beach.

Blossom’s Deepa Halter Neck Maternity Tankini is a great swimwear option for days by the pool. Available in red and blue, this swimsuit is an essential summer staple for keeping bump-chic whilst abroad. The halter neck tie provides great support to your upper body whilst the soft fabric ecentuates curves. Accessorize with a fedora hat and a pair of sandals for a boho beach style.

It’s important to pack a few glamorous outfits for evenings out. This Noleta kaftan is great for making a glamorous statement. If you’re feeling bold, opt for the green colour to brighten up black maternity leggings. Also available in black, the sequin detail provides a lovely ethnic feel to this sheer and silky kaftan.

Linen is a great maternity material for keeping cool in hot climates, and our white Laurence trousers are popular with yummy mummy’s during the summer months. Versatile enough to be worn with a variety of top styles, these investment trousers can be dressed up with heels and elegant top or great with sandals for casual day wear. We love the tie detail at the front, perfect for supporting growing bumps.


Whatever your holiday maternity style, make sure to keep up-to-date with this seasons holiday essentials by checking out our full holiday range here


And let us know, what are your summer holiday essentials?


We’ve been struck with a girl crush here at the Blossom office! Ever since Kourtney Kardashian announced her pregnancy, the reality star has had us hooked on following her fabulous maternity style. Whether the 33-year-old is dressed up for a red carpet event, or keeping it casual for a day out at the park with son Madison, Kourt always looks the perfectly-put-together mama.

Maxi dresses appear to be a key daytime trend for Kourtney. These fab maternity dresses are a godsend for keeping cool in the summer whilst still maintaining a glamorous silhouette, and Blossom has a whole host of maxi’s available to purchase. She updates the trend by throwing in splashes of colour and bold accessories to brighten up classic and comfortable maternity smocks.

For a striking night time look, Kourtney opts for uncomplicated block colours – whites, reds and blacks. A chic but simple silk or chiffon gown can be cleverly dressed up with a pair of classic black heels and a splash of red lipstick for a classic look.

With Kourtney and longterm boyfriend Scott Disick are expecting their second child any day now, this is sure to be one stylish family



This See by Chloe mini maternity dress is the perfect designer throw-over for yummy mummys on the go. The thin cotton material means it’s perfect for summer weather, and won’t leave you flustered as you run errands. What’s more, the vibrant, peekaboo slip dress detailing draws in three key trends for SS12: prints, yellow and transparency, so you won’t be caught looking unfashionable this season.

Accessorize like Kourtney with a straw fedora and oversized sunglasses for a casual summer look.







This sensational Blossom Narcisse Frill Maternity Evening Dress in silk crinkle chiffon with ton sur ton sequins is the perfect show-stopping maternity dress for a special occasion. The flattering pleated chiffon and long length hides any lumps and bumps, leaving a stunning maternity silhouette. What’s more the nude colour off-sets a natural pregnant glow, making this the perfect designer maternity gown for an outdoor summer wedding or party.


Wear it like Kourtney with a pair of patent black heels, and a classic Hepburn up-do.



Blossom Designer Summer Sale: Our Favourite Picks

Have you checked out our exclusive baby and maternity Summer Sale yet? With up to 50% off many of our designer maternity ranges, it’s the perfect time to stock up on those all-important summer essentials.

With great discounts on brands like M Missoni, Just Cavalli and True Religion in maternity wear, there’s never been a better time to grab a bargain. We’ve also discounted many baby clothing and gifting items to special summer sale prices – perfect for those approaching baby and maternity showers.

With so much to chose from, these are Blossom’s favourite picks from the summer sale:


Even if you don’t feel glamorous every day whilst pregnant, looking fab needn’t be a worry with this beautiful Saffron Empire Line maternity dress. The Grecian shoulders and empire line detail flatter curvy figures and frame fuller busts to give a fantastic silhouette. Get this comfortable and elegant maternity dress at the special reduced price of £132

If you’re planning a summer holiday somewhere hot this season, it’s vital to invest in a reliable maternity swimsuit. This Clements Ribeiro maternity tankini has a built in bra to provide extra support and waistband detail on the shorts to provide a secure and comfortable fit. The lovely maroon colour on this designer swimsuit will flatters and frame growing baby bumps! Get it now at the special price of £62

Make a statement this summer with one of Blossom’s most popular maternity brands, Just Cavalli. This popular maternity kaftan is not for shrinking violets. The bold and beautiful floral print flatters all body shapes and provides a great cover up during balmy summer evenings. Work the floral trend for just £335

Finding a useful gift for a baby shower can be difficult, but this adorable Paul and Joe gift set will appease all expectant mama’s. This sweet unisex set includes a footed romper with bunny graphic, a print bodysuit and hat, mittens, and knitted booties and all comes packaged in a lovely gift box. Buy now at £40 whilst stocks last.

This See by Chloe tunic is the perfect maternity staple to brighten up your summer wardrobe. The sleeveless detailing makes it perfect for days out in the approaching hot UK weather, and can even be worn post-pregnancy. Get the look for just £264

Grab more bargains and shop our full sale here:



With her due date fast approaching, mum-to-be Sarah Michelle Gellar has embraced her second pregnancy with style in aplomb. Comfortable and polished, Sarah recently stepped out in this sophisticated ensemble that’s every bit the Hollywood yummy mummy to pick up daughter Charlotte.

Flaunting her bump in a simple white blouse and staple charcoal jeans, the Buffy the Vampire Slayer star shows how to work a casual look of designer maternity wear for mum’s on-the-go with a busy schedule.

Finishing her outfit with a black knitted cardigan and a pair of oversized sunglasses, Blossom loves Sarah’s effortless seasonal look.



This beautiful Johnny Was blouse is perfect for the approaching summer weather, and is versatile enough to team with both jeans and maternity leggings.

The embroidered detail adds a subtle a nod towards the floral trend that is huge for S/S12, and will brighten up a simple daytime outfit.

Copy Sarah’s designer maternity look and team with a casual cardigan and a pair of all important flat pumps for a chic, layered outfit.

Click on the image to view and buy.