With the 17th annual National Breastfeeding Awareness Week kicking off it’s festivities today, Blossom and Peaks of London are encouraging new mothers and mothers-to-be to check out our beautiful range of stylish designer nursing wear.

NBA week aims to raise awareness of the health benefits of breastfeeding, as well as increase it’s social acceptance nationally. Throughout the UK, a range of events are being held to promote breastfeeding and nursing, and tomorrow morning Blossom will host an exclusive coffee morning at our Walton St. Store where you can peruse our designer nursing range.

Breastfeeding in public needn’t be something to shy away from. Plenty of modern mothers are adopting this traditional approach, and it needn’t be done unstylishly. With a plethora of beautiful, designer nursing wear available on our online boutique and in-store, Blossom mamas can look gorgeous and confident whilst feeding on-the-go!

This luxe Peaks Of London Waterfall designer maternity dress, worn by Sienna Miller, has beautiful draping material which subtlety conceals its nursing functions. The soft, cotton folds of this beautiful maternity gown will keep new-mamas comfortable during feeds, whilst still looking and feeling stylish and sexy. This is the perfect ‘all occasion’ item, which can be dressed up for eveningwear or paired with a cardigan for a contemporary, casual look whilst still maintaining all the practical needs of a nursing garment.



Coral is a key hue for SS12 – embrace the trend with this colourful Mothers En Vogue nursing tee. The clever cowl-neck detail provides a decorative disguise to the breast area and brightens up dull maternity outfits. Team with a classic pair of designer maternity leggings (will link to range) for a soft and comfy outfit for running errands.

This Mothers En Vogue nursing wrap dress is a maternity must-have. This beautifully crafted nursing dress provides a flattering A-line silhouette that hugs pregnancy curves. This is the perfect designer nursing piece to wear to a special occasion – the bust detailing cinches in the waist, highlighting your cleavage and giving the instant impression of a fabulous post-natal figure.


Check out our entire nursing range here –>


And remember to join us tomorrow for cupcakes, chats with NCT counsellors and a cuppa!

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